So this is apparently where we are at these days;
This isn’t an easy thing to say, and it isn’t a recommendation we make lightly, but the graphics card market is so utterly screwed right now that we can’t see what else to sensibly suggest. The simple fact is, if you’re currently looking to build a machine mainly for gaming, the math simply doesn’t add up. Instead, we suggest that you grab an Xbox One X, and enjoy that for what it is until things calm down. Just to put the pricing in perspective, this whole console will cost you less than a GeForce GTX 1060 6GB graphics card. It’s a 4K Blu-ray player, competent media center, and has a growing games catalog as well. It’s obviously not a real PC, and you are ultimately limited in what you can do with it, but as a stopgap, there’s a lot worse that you could spend your money on.
True or not, it's a sad state of affairs. I didn't expect to see this kind of thing in a PC magazines build section - specifically "Upgrade of the month".
PC Gaming has always been a premium product, and well worth it for the enthusiast market. Resistance is futile at the moment though.
Makes me glad I'm not the 'enthusiast' I once was.