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Akamatsu

Jonathan Ive is now taking over Apple's Human Interface teams

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Scott Forstall Reportedly Forced Out of Apple - http://www.macrumors.com/2012/10/29/scott-...d-out-of-apple/

 

Earlier this evening, Apple announced a major change up in their executive management. Most notably, Apple Senior Vice President of iOS Software Scott Forstall will be leaving. Forstall moved over to an advisory role effective immediately, and will ultimately depart Apple in 2013.

 

As Senior Vice President of iOS Software, Scott Forstall has been a prominent public figure at Apple. He was originally recruited to NeXT, Inc. after college and came to Apple with Steve Jobs after Apple's acquisition of NeXT in 1996. He has been on stage numerous times during Apple keynotes to demo the latest iOS features. Forstall was even profiled as Apple's CEO-in-Waiting back in January. That article, however, was a not always flattering look at the executive who reportedly had many clashes with others at Apple.

 

More recently, there was described to be an internal political divide in Apple about the use of skeuomorphism, the inclusion of certain ornamental elements in a product that are carried over from previous tools addressing the same task for which the elements were required for functionality.

According to the report, Apple's iOS chief Scott Forstall has long been a proponent of incorporating skeuomorphic features in the company's software, with Steve Jobs having supported and even originated that design direction for Apple's products. But others such as hardware guru Jonathan Ive find the inclusion of such features distasteful, and Apple's designers have reportedly been divided into camps over which direction to take Apple's products.

In light of the shakeup, Jonathan Ive is now taking over Apple's Human Interface teams.

 

DaringFireball's John Gruber believes that Forstall was forced out of Apple:

Forstall is not walking away; he was pushed. Potential factors that worked against Forstall: his design taste, engineering management, abrasive style, and the whole iOS 6 Maps thing. I also wonder how much Forstall was effectively protected by his close relationship with Steve Jobs — protection which, obviously, no longer exists.

Inside Apple author Adam Lashinsky agrees with that sentiment and also cites the Apple Maps issue as a reason for his demise:

I also heard that Forstall refused to sign the letter apologizing for the mapping fiasco, sealing his fate at Apple.

Lashinsky is referring to a public apology posted by Apple CEO Tim Cook about iOS 6's Maps. The Map app in iOS 6 replaced Google Maps with Apple's own proprietary solution. After a significant amount of criticism after iOS 6's launch, Cook wrote an open letter apologizing to customers about not meeting expectations.

 

I'm genuinely excited over this news. iOS6 has been very disappointing from my perspective, it's the hardware that is the main selling factor of the iPhone 5. Furthermore, it's Jonathan Ive. Love him or hate him, you have to respect his work. It'll probably be a year or two before we see any big changes, but I hope this will end Apple's use of skeuomorphism, and will result in the creation of something completely new and innovative.

Edited by Akamatsu

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A lot of people are missing the best part - John Browett is leaving!

 

He was never a good fit for Apple, and immediately after joining them he started tearing down the retail experience.

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Hopefully this means the Skeumorphic direction iOS and Mac OS are heading in, will change.

I'm all for a cleaner, less convoluted experience.

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